5 Rules To Make Sure Your Site SUCKS

OK, I have said this before, but if you are going to put up a crappy Website that sucks, at least do it right. Please follow these 5 rules.

1.) Go ahead and have a mostly black or dark Website with white text if you really don’t want to sell anything.

2.) Put some lame ass logo that size of Texas right at the top that does nothing other than tell anyone visiting you care more about you then helping them. Make sure it is not the least bit intriguing or better yet, dollar signs or fast cars right at the top. Or better yet, a big old picture of you.

Continue reading 5 Rules To Make Sure Your Site SUCKS

Tags: 5 Rules To Make Sure Your Website Sucks

IT’S ALL ABOUT CONTEXT

In the prior post, I briefly discussed the interesting twist to the structurist/free spirit dichotomy of the Organization People Pattern™ when it comes to time management. The concept of time management (and time management seminars) was created by structurists who don’t need it and was developed for free spirits who don’t want it. There is another aspect to this pattern to consider as well, now that you understand the distinction between the two types.

It is that the Organization People Pattern™ and all People Patterns™, for that matter, are highly contextual. Over the years, we have met all types of different people in a variety of situations and contexts in work and at home. Most individuals are either decidedly, proud structurists or else are at the other end of the spectrum as blatant, in your face free spirits. There are some cases, however where individuals exhibit one proclivity in one context of their lives, and the opposite pattern in another context of their lives.

Continue reading IT’S ALL ABOUT CONTEXT

Tags: Context

WHEN IS “ENOUGH” ENOUGH IN SALES? – PART I

Wouldn’t it be helpful to know how much detail to provide your customer or prospect regarding your product or service? One of the biggest challenges in our sales communication and in communicating with others in general is to know when enough is enough. This has to do with the amount of detail one interjects in a given communication and more specifically how much detail with which to begin and to end a conversation or a sales presentation, whether in person or online.

The amount of detail we use in communication is based on the Chunk Size People Pattern™ which is one element of the Information People Pattern™. A good knowledge of the Chunk Size People Pattern™ is critical in sales. Chunk size has to do with the scope and depth of information that we give in a communication exchange. There are two types of people that comprise the Chunk Size People Pattern™: 1) global and 2) specific.

Global people have a preference for scope. They are interested in the big picture and see the forest for the trees. They are most comfortable with large chunks of information. Specific people, however, prefer to communicate details and specifics. They are interested in the trees rather than the forest. They are most at home with small bits of data and information.

Continue reading WHEN IS “ENOUGH” ENOUGH IN SALES?

Tags: The Why Of Marketing

Do you want more sales no matter what you are selling? Be different. Seriously as more and more competition is out there, the one thing that stands out is being different.

But be different in a good way, Be smart about it, but sometimes even being just a little different can mean a lot of money ending up on your bottom line.

Here is an Noodle Jolt. An easy way to come up with ideas is to look at your competition and see how White Bread boring they are? Don’t be like that, get out of the box, get out of the rut. Do anything different than what they are doing.

You will be glad you did.

Cheers,
Andrew Anderson

Tags: Be Different

**** The MP3 download link has been fixed!

This is an interview that I just did with Dave Olson over at HootSuite which is one of the best tools you can use for Social Media and your business.

They just released a team collaboration tool to manage a Businesses Social Media that frankly, just totally rocks and you need to get it. I allows you to have several people use your Social Media and collaborate while limiting permissions.

Below the interview, I have a video showing you what it can do.

If you are using not using this great Social Media tool (and it is free) and your competition is, at least you will now know why you are losing your customers to the them! I am sure the blog will get hammered so be patient while the audio loads!

[podcast]http://www.21to21.com/audio/hoot.mp3[/podcast]

You can download the interview here in MP3 format.

Below is a raw transcript of the interview. I wanted to get this posted ASAP. HootSuite really gets it unlike so many companies out there. Keep an eye on them for sure and go get HootSuite for criminy sakes. Here is a link, HootSuite.

Hope you enjoy this!

Cheers,

Interview of Dave Olson with HootSuite by Andrew Anderson.

AA is for Andrew and DO is for Dave of course.

A.A: I’ve got Dave with HootSuite on the line here, and of course this is Andrew Andersen. Dave, you want to introduce yourself and let everybody know who you are and what you do?

D.O: Yup. My name’s Dave Olson, and I work for HootSuite as the community director. I oversee all the marketing and support related task as well as spend a lot of time out just spreading the message to our passionate user-base.

A.A: I happen to be one of those passionate users, which is why we’re having this conversation today. I’ve noticed that you’ve got a really cool product that is honing in on businesses, which really need to use Twitter, and I’m just gonna kinda let you go off on your riff and tell us about HootSuite, and tell us why you think Twitter is good, and go for it. Continue reading An Interview With HootSuite – A Social Media Tool You Need Right Now

Tags: Facebook, Social Media, Twitter

Best viewed full screen.  How to unfollow someone that is not using Common Sense.

People that sign up to follow the Twitter Challenge will get the videos and updates at least a one or two days in advance. So, sign up and you will be given a special link to get them before everyone else!

Tags: Common Sense Marketing Twitter Tip

Common Sense Marketing Using Twitter Video 1.

This is the first in a series of video of the Common Sense Marketing Challenge on how to use Common Sense Marketing with Twitter.

In it, I layout the Framework for you to use Common Sense Marketing to get more customers and connect with the ones you already have.
I also layout the new ground rules so that your business can succeed using Twitter.

Please let me know your thoughts and if you are doing any of the above. Also, just to let you know, the site will be having a major overhaul this week.
Cheers,
Andrew Anderson

Tags: Common Sense Marketing With Twitter

Welcome to Common Sense Marketing

Common Sense Marketing is all about using Common Sense in Marketing which as you know, is not all that common.

This site was purposefully set up in response to a challenge by someone whom many consider to be the best Commonsense Marketer alive in the World today. The man’s name is none other than Drayton Bird.  If you know who he is, then I need not say anymore about him, but if you don’t, if you are in business and you are trying to sell anything you NEED to go here.  That way you can get 101 Commonsense Marketing ideas right away.

Why?  Because if your competition finds out about him before you do, they actually pay attention and implement his strategies in their marketing, they are going to eat you for lunch. Continue reading Common Sense Marketing – Welcome

Tags: Common Sense Marketing, Commonsense Marketing In Social Media