1. Relevance matters more than originality
2. The most important element in any creative endeavour is the brief
3. Most clients focus on the wrong things
4. The urgent takes precedence over the important
5. The customer you want is like the customer you’ve got
6. The product and positioning matter more than any other element in marketing
7. Who you are talking to matters more than what you sell
8. Database is the heart of marketing
9. The internet is just accelerated direct marketing
10. Emotion matters more than logic
11. The simple letter or email gives the best ROI
12. Long copy beats short
13. Incentives always pay
14. Segmentation is almost invariably worth it
15. Hardly anyone budgets for marketing intelligently
16. The customer you’ve got is 4 – 5 times more likely to buy from you than someone identical who is not a customer.
17. A previous enquirer is about twice as likely to buy.
18. A past customer is usually your next best bet.
19. After that comes someone who’s recommended
20. It pays to say thank you
21. Marketers are suckers for magic bullets
22. Marketing experts complicate things needlessly
23. If you say why you are writing, response goes up
24. Questionnaires almost always pay
25. Making people choose increases response
26. Few marketers use enough testimonials
27. Almost all meetings waste time
28. Flattery and greed are the two biggest draws
29. All successful messages solve problems
30. Sincerity always pays
31. Few messages ask forcefully enough for action
32. Repetition pays
33. People’s faces raise response
34. The more you communicate, the better you do
35. Research rarely predicts results accurately

Common Sense Marketing Using Twitter Video 1.

This is the first in a series of video of the Common Sense Marketing Challenge on how to use Common Sense Marketing with Twitter.

In it, I layout the Framework for you to use Common Sense Marketing to get more customers and connect with the ones you already have.
I also layout the new ground rules so that your business can succeed using Twitter.

Please let me know your thoughts and if you are doing any of the above. Also, just to let you know, the site will be having a major overhaul this week.
Cheers,
Andrew Anderson

Tags: Common Sense Marketing With Twitter

Here is a quick overview of what CommonSenseMarketing.org  is all about and how it can help you with your Commonsense Marketing.

Tags: Common Sense Marketing, commonsense marketing

Welcome to Common Sense Marketing

Common Sense Marketing is all about using Common Sense in Marketing which as you know, is not all that common.

This site was purposefully set up in response to a challenge by someone whom many consider to be the best Commonsense Marketer alive in the World today. The man’s name is none other than Drayton Bird.  If you know who he is, then I need not say anymore about him, but if you don’t, if you are in business and you are trying to sell anything you NEED to go here.  That way you can get 101 Commonsense Marketing ideas right away.

Why?  Because if your competition finds out about him before you do, they actually pay attention and implement his strategies in their marketing, they are going to eat you for lunch. Continue reading Common Sense Marketing – Welcome

Tags: Common Sense Marketing, Commonsense Marketing In Social Media